Primary Logo
Organic, Handwritten Display Font
Fluid, playful, & soft
Look Book:
Playful, organic, beachfront
Surfer, southern california workwear
Incorporating natural tones, blue & green
Mood Board:
coastal, nautical & vintage
aqua, beige, green tones
Product Shots / Social Graphics
Given the bespoke caliber of curation for each piece, I thought giving them a personality would help define their character & make them more “adoptable” for the right owner.